Fox Cottage Studio

Fox Cottage Studio is a creative new company by Alaina Boyer that produces and sells reusable fabric wrapping paper. This identity needed to be elegant yet approachable to accommodate their current model of selling to high-end B2B clients as well as their future plans to sell directly to consumers. The typography and colour palette are inviting yet sophisticated. The shape of the fox’s tail and cutout letterforms are inspired by brushstrokes and stencils, linking the brand to its roots in craft.