Sayfe.u

Sayfe.u is an app that teaches and tests incoming university students on consent and in 2017 will introduce features to support survivors of sexual assault.

The design has to accomplish two things: be engaging to the diverse range of students using it as a learning tool and be calming and reassuring to survivors using it for support. The result bridges this gap by using a soothing blue punctuated by pops of friendly red. The round sans-serif letterforms add warmth, and icons are used throughout for visual interest.