Branding for Teagle’s Tacos, a brand new plant-based taco company. Teagle’s tacos aren’t your typical tacos, and needed a logo to match. This minimal concept leans away from the idea of a traditional meat-heavy taco, and features Teagle’s signature sprig of fresh herbs atop a tortilla. Herbs evoke growth, home-cooking, and care – using fresh vs. dried herbs is a sign of craftsmanship, and is something Teagle swears by. The wordmark’s typography is drawn completely custom to make sure it’s a perfect fit with the icon. The bright colours throughout the collateral give the brand a feeling of approachability and youth.