Identity design concept for The Prevail Project, a new organization for curious and quirky girls aged 18-24. The Project emphasizes curiosity and persistence. It encourages girls to pursue their passions and turn what they love into careers. Once launched, their site will feature career and lifestyle articles and profile ambitious women aged 28-35 who have achieved success in unconventional ways.
Designed at Lesli Ink
Creative Direction: Lesli Ferguson
Design: Marissa Korda